A Whole Different Animal

I have very little faith in corporate intelligence, but today something hapened that has made me ridiculously, stupidly happy, and it is all related to a local airline called Frontier. I am not a frequent flier by any means. Last time I stepped foot on an airplane was back in 02 for a trip to Hawaii. I have never even flown on the current incarnation of Frontier.

Frontier is a local carrier, they filed for bankruptcy many many years ago and after a long time being gone they reappeared bigger better and stronger. They returned and in a stroke or marketing genius they put pictures of animals on the tails of their aircraft.

Old Frontier

New Frontier

The animals are awesome just on their own. But what came next was an amazing TV and radio ad campaign. Over the years we got to know.

Larry the Lynx

Flip the Dolphin

Grizz the Bear

Jack the Rabbit

Sal the Cougar

Foxie the Fox

Hector the Otter

and the Penguins

A couple months ago Froniter was acquired by Republic Airways. There was great concern about the future Frontier's branding, the beloved animals and their advertising campaign that has been entertaining locals for many years. Today it all came to a head with Republic making the decision of what branding to use going forward. Midwest "Care in the Air" with their chocolate chip cookies for all fliers, and Frontier and their "Whole Different Animal" There has been a large amount of anguish over this in Denver the past month. "Save the Frontier Animals" was chanted at rallies in front of the capital and with marches down the 16th street mall. The Frontier Animals are a big deal here.

Republic has decided to go with the Frontier branding and animals, along with the chocolate chip cookies... everybody wins today. I can see the next Frontier commercial now with Griz jamming cookies in his mouth.

Still the One